Play With Your Content Ingredients #33
Give your readers the right content taste.
Hello everyone! You are reading the thirty-third issue of The Handwritten.
Before we dive in straight, let’s take the most shared instance of being a customer in an Indian retail store. There is always at least one salesperson with honey-like convincing powers. They hit the right pain points and never impose what’s not meant for you. For example, if you want to buy a casual kurta that looks decent on occasion too, the sweet salesperson won’t unnecessarily show you fancy kurtas. They will also tell you what kurta suits you better without being pushy to make a sale.
There they got you— with sweet conversations and a reliable bond.
There is a lesson here for the writers.
Use the right taste in your content to make your readers feel a certain way.
Take some examples here.
Spicy Content
What happens when you accidentally eat chillies in your food? Picture this for two seconds.
You most probably tell others who are eating with you at the table and all of them make sure that you get the glass of water. So the burning need of the moment becomes “water.”
The same happens with spicy content. The conversation around it may be shortlived but it stirs well to create the right need.
Sour Content
Sour content can be perceived in two ways— sarcastic content and funny content.
Sarcastic content is when you don’t necessarily make people laugh and you know only a particular set of audience will get it. So you write with a quirk in your words.
Funny content is when you leave space for your audience to giggle in between. You make it easy for them to do to so when you make your content relatable.
Onion-Rich Content
What do you get in your eyes when you chop an onion? Tears.
But you still keep chopping it until you’re done.
The same is true with onion-rich (or emotional) content. People keep reading it with teary eyes until they’re done.
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That’s all for today’s issue. Let me know if you like this type of content.
Let’s Discuss *Swift Search*
It’s the Chrome extension you have been looking for. You can now access your saved sites with a simple shortcut. I liked the fact that it comes with a shortcut key. You can access it here.
For any doubts, you can reach out to Chirag Chhajed on Twitter, the guy behind Swift Search.
PS. His memes are so on-point!
Handwritten note for you <3
Cya on November 30’ 23
Amazing as usual and grateful for the mention 🙏
never thought, we can connect the taste of food with style of content. great job rajita!